How To Reduce Bounce Rate On Google Analytics (8+ Proven Ways)

Last updated on July 27th, 2023 at 10:05 pm

The higher bounce rate of a website is always a paining point for many bloggers & digital marketers. am I right?

But don’t worry, from today onwards it will not remain a pain point for you.

Because today I’m sharing here my secrets strategies on how to reduce bounce rate on google analytics.


I know, when you open up your google analytics account & sees a higher bounce rate, how does it feel.

But, trust me after this guide you will not face this feeling anymore.

So, before starting it, let’s understand what is bounce rate & how it will calculate.

What Is Bounce Rate On Google Analytics?

As per google analytics, bounce rate is the metric to measure how many visitors left your website without any engagement.

In a simple term, when any user left your website without performing a single activity it counts as a bounce.

For example, if anyone reaches your website but they don’t click on the menu, internal links, sidebars & they left from your site.

This activity is considered a “bounce” in google analytics because the analytics server doesn’t receive anything from that visitor.

Bounce Rate Formula:

Bounce rate is calculated on the basis of how many percentages of visitors are left from your site without performing a single task.

This percentage was calculated by google analytics by using the one simple bounce rate formula.

A website’s bounce rate is calculated by the number of total sessions on the site dividing by the number of single-page sessions.

What Is The Good Bounce Rate?

Basically, when your google analytic matrics show bounce rate of your site between 25-40% it will be great for your website.

Because any website with this bounce rate is considered as a genuine website in a google search engine.

So, always try to reduce bounce rate on google analytics, if you want to rank on google’s top pages.

Proven Tips To Reduce Bounce Rate On Google Analytics:

Here are the 10 best tips to reduce the bounce rate of your website & to increase the engagement rate,

Try To Understand What Your Audience Need:

In the blogging field, your audience or community builds according to your blog content.

So, always write any content by considering the user’s intent behind that particular query.

This strategy will definitely help you to increase user engagement & at the same time, it will reduce bounce rate on google analytics.

Express Your Blog Content With Simple Wording:

Every user always looking for a solution to their query in a simple & readable article.

When you convey your blog content with simple words, it always makes a very positive impact on users’ minds.

It also helps you to boost the credibility of your site.

Therefore, never try to include complicated wording in your blog content, because it will increase the bounce rate of your website.

Improve Your Site’s Speed:

Website loading speed matters a lot in the field of blogging because it will affect various ranking factors.

Also, if your website takes a time to load content then, not a single user can stay on your website for a longer period of time.

Therefore, check your website loading speed at a regular interval of time to reduce bounce rate.

Always Write A Short Paragraph:

Lengthy paragraphs make your article boring for readers & also no one likes to read lengthy paragraphs nowadays.

On the other hand blog content with shorter paragraphs is always an eye-catching experience for every end-user.

Also, shorter paragraphs help readers to understand your article more deeply, as compared to lengthy paragraphs.

Must Add High-quality images:

Images are the real hook in every article to increases the engagement rate of the audience.

Catchy images always grab the attention of more end-users, which indirectly helps you to reduce the bounce rate of a website.

Therefore, always try to add at least one quality & relatable image in your every blog post.

Never Forget To Link Related Posts:

If you want to reduce bounce rate on google analytics then start internal & external linking in your article.

Also, make sure that your linked article will open in a new tab, it will help you to increase the user engagement rate of your website.

Also, this strategy will help you to pass the link juice on your every blog post.

Use Responsive Template:

Some bloggers do not work on their blog theme, they just use any default theme & start their blogging journey.

Due to this, they indirectly help to increase the bounce rate of their website.

Because many themes or templates are not supported or responsive in mobiles.

Add A Table Of Content:

Sometimes, readers judge your article on the basis of initial content & if they do not find it suitable for them, they leave your site.

So, in that scenario table of content comes into action, because it will help readers to get a quick overview of your blog content.

Also, the table of content allows your readers to jump on any particular segment of an article with just one click.

Must Avoid Pop-ups:

Un-necessary pop-ups always boost your website’s bounce rate because not a single reader likes to read such types of articles.

Users can’t connect with this type of content due to the distraction of irrelevant pop-ups.

Therefore, if you want to reduce bounce rate on google analytics then, must stay away from pop-ups.

Never Display So Many Ads:

When any readers found so many ads in your content they lose their concentration level & at that time they prefer to leave your site.

Basically, the number of ads irritates the users & they can’t connect with your content due to that irritation.

So, always make sure that your displaying ads may not overcome your blog content.

Final Thoughts On How To Reduce Bounce Rate On Google Analytics:

If you did not overcome your website bounce rate at a regular interval of time then it will affect your site SEO.

Therefore, to help you out of it, in this article we provided some of the proven ways of how to reduce bounce rate on google analytics.

I hope this guide will help you to reduce your website bounce rate.

Still, if you are stuck at any point, the whole comment box section is yours. We will try to answer you as early as possible.

Also, don’t forget to share this article with your known ones to educate them.

We will meet in the next rocking article till then be smart, be digital!!!

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